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Why Companies Must Merge Social
Why Companies Must Merge Social
Value Finance Value Shift: Why Companies Must Merge Social and Financial Imperatives to Achieve Superior Performance [Kindle Edition]
In this book Lynn Paine does an excellent job of unravelling and
clarifying the complicated issues surrounding business ethics. She
convincingly argues that a new definition of business success is
emerging, one which includes financial performance but also embraces
wider considerations.
A lot of current writing on the topic of corporate social responsibility is based on the vaguely defined concept that "ethics pays". Paine agrees that there are many tangible benefits for companies embracing wider responsibilities, but shows that ultimately an "ethics counts" approach has more to offer. She backs up her perspective with business examples from around the world, and with illuminating philosophical and legal analysis.
I strongly reccommend this book for anyone interested in the future of business.
A lot of current writing on the topic of corporate social responsibility is based on the vaguely defined concept that "ethics pays". Paine agrees that there are many tangible benefits for companies embracing wider responsibilities, but shows that ultimately an "ethics counts" approach has more to offer. She backs up her perspective with business examples from around the world, and with illuminating philosophical and legal analysis.
I strongly reccommend this book for anyone interested in the future of business.
Why Companies Must Merge Social
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